Criza financiara, implicarea publicitatii in online, transformarea presei scrise in presa new media, presa online, marile publicatii se vad nevoite in a introduce plata prin abonament sau per post pentru articolele publicate.
Iata o initiativa de plata online:
Trustul MediaNews, care detine titluri locale de genul Detroit News si Denver Post, va introduce accesul cu plata pentru editiile online ale ziarelor sale.
Strategia consta in separarea continutului online de cel din print, renuntand sa mai publice tot ce publica in ziar pe net. Apoi, continutul pus online va fi facut special pentru online.We are not trying to invent new premium products, but instead, tell our existing print readers that what they are buying has real value, and to our online audience (who don’t buy the print edition), that if you want access to all online content, you are going to have to register, and/or pay… To be clear, the brand value proposition to the consumer is that the newspaper is a product, whether in print or online, which must be paid for.
via Capslock
